Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8BD2E7
RGB
139, 210, 231
HSL
194, 66%, 73%
HSB
194, 40%, 91%
CMYK
40, 9, 0, 9
LAB
80, -19, -18
LCH
80, 26, 223
OKLCH
0.82, 0.08, 218
XYZ
48, 57, 84
LUV
80, -33, -25
HWB
194, 55%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.