Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB2C2
RGB
140, 178, 194
HSL
198, 31%, 65%
HSB
198, 28%, 76%
CMYK
28, 8, 0, 24
LAB
70, -10, -13
LCH
70, 16, 230
OKLCH
0.74, 0.05, 226
XYZ
36, 41, 57
LUV
70, -20, -17
HWB
198, 55%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.