Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB6EB
RGB
140, 182, 235
HSL
213, 70%, 74%
HSB
213, 40%, 92%
CMYK
40, 23, 0, 8
LAB
72, -4, -31
LCH
72, 32, 262
OKLCH
0.77, 0.09, 255
XYZ
43, 45, 85
LUV
72, -22, -49
HWB
213, 55%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.