Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB7C4
RGB
140, 183, 196
HSL
194, 32%, 66%
HSB
194, 29%, 77%
CMYK
29, 7, 0, 23
LAB
72, -13, -12
LCH
72, 17, 223
OKLCH
0.75, 0.05, 218
XYZ
38, 43, 59
LUV
72, -22, -15
HWB
194, 55%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.