Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CB8DB
RGB
140, 184, 219
HSL
207, 52%, 70%
HSB
207, 36%, 86%
CMYK
36, 16, 0, 14
LAB
73, -9, -23
LCH
73, 24, 249
OKLCH
0.76, 0.07, 243
XYZ
41, 45, 74
LUV
73, -22, -34
HWB
207, 55%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.