Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBAE9
RGB
140, 186, 233
HSL
210, 68%, 73%
HSB
210, 40%, 91%
CMYK
40, 20, 0, 9
LAB
74, -7, -29
LCH
74, 30, 257
OKLCH
0.77, 0.08, 249
XYZ
43, 47, 84
LUV
74, -23, -44
HWB
210, 55%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.