Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBCC7
RGB
140, 188, 199
HSL
191, 35%, 66%
HSB
191, 30%, 78%
CMYK
30, 6, 0, 22
LAB
73, -14, -11
LCH
73, 18, 217
OKLCH
0.76, 0.05, 213
XYZ
39, 46, 61
LUV
73, -24, -14
HWB
191, 55%, 22%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.