Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBCFB
RGB
140, 188, 251
HSL
214, 93%, 77%
HSB
214, 44%, 98%
CMYK
44, 25, 0, 2
LAB
75, -4, -37
LCH
75, 37, 264
OKLCH
0.79, 0.10, 255
XYZ
46, 49, 98
LUV
75, -24, -58
HWB
214, 55%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.