Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CBDED
RGB
140, 189, 237
HSL
210, 73%, 74%
HSB
210, 41%, 93%
CMYK
41, 20, 0, 7
LAB
74, -8, -29
LCH
74, 30, 256
OKLCH
0.78, 0.09, 248
XYZ
44, 48, 87
LUV
74, -24, -45
HWB
210, 55%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.