Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CCBDC
RGB
140, 203, 220
HSL
193, 53%, 71%
HSB
193, 36%, 86%
CMYK
36, 8, 0, 14
LAB
78, -18, -15
LCH
78, 23, 221
OKLCH
0.81, 0.07, 216
XYZ
45, 53, 76
LUV
78, -30, -21
HWB
193, 55%, 14%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.