Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CD4F2
RGB
140, 212, 242
HSL
198, 80%, 75%
HSB
198, 42%, 95%
CMYK
42, 12, 0, 5
LAB
81, -18, -22
LCH
81, 28, 232
OKLCH
0.83, 0.08, 226
XYZ
50, 59, 93
LUV
81, -34, -32
HWB
198, 55%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.