Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CD4FA
RGB
140, 212, 250
HSL
201, 92%, 76%
HSB
201, 44%, 98%
CMYK
44, 15, 0, 2
LAB
81, -16, -26
LCH
81, 31, 239
OKLCH
0.84, 0.09, 232
XYZ
52, 60, 99
LUV
81, -33, -39
HWB
201, 55%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.