Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CD5FD
RGB
140, 213, 253
HSL
201, 97%, 77%
HSB
201, 45%, 99%
CMYK
45, 16, 0, 1
LAB
82, -16, -27
LCH
82, 31, 240
OKLCH
0.84, 0.09, 233
XYZ
52, 60, 102
LUV
82, -34, -41
HWB
201, 55%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.