Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8CD6FB
RGB
140, 214, 251
HSL
200, 93%, 77%
HSB
200, 44%, 98%
CMYK
44, 15, 0, 2
LAB
82, -17, -26
LCH
82, 31, 237
OKLCH
0.84, 0.09, 231
XYZ
52, 61, 100
LUV
82, -34, -38
HWB
200, 55%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.