Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8D1F06
RGB
141, 31, 6
HSL
11, 92%, 29%
HSB
11, 96%, 55%
CMYK
0, 78, 96, 45
LAB
32, 46, 43
LCH
32, 62, 43
OKLCH
0.42, 0.15, 33
XYZ
12, 7, 1
LUV
32, 85, 24
HWB
11, 2%, 45%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.