Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8D2302
RGB
141, 35, 2
HSL
14, 97%, 28%
HSB
14, 99%, 55%
CMYK
0, 75, 99, 45
LAB
32, 44, 44
LCH
32, 63, 45
OKLCH
0.43, 0.15, 35
XYZ
12, 7, 1
LUV
32, 83, 25
HWB
14, 1%, 45%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.