Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8D2508
RGB
141, 37, 8
HSL
13, 89%, 29%
HSB
13, 94%, 55%
CMYK
0, 74, 94, 45
LAB
32, 43, 42
LCH
32, 61, 44
OKLCH
0.43, 0.14, 35
XYZ
12, 7, 1
LUV
32, 81, 25
HWB
13, 3%, 45%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.