Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
8D3909
RGB
141, 57, 9
HSL
22, 88%, 29%
HSB
22, 94%, 55%
CMYK
0, 60, 94, 45
LAB
36, 35, 44
LCH
36, 56, 52
OKLCH
0.45, 0.13, 44
XYZ
12, 9, 1
LUV
36, 68, 30
HWB
22, 4%, 45%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.