Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8D9FB8
RGB
141, 159, 184
HSL
215, 23%, 64%
HSB
215, 23%, 72%
CMYK
23, 14, 0, 28
LAB
65, -2, -15
LCH
65, 15, 261
OKLCH
0.70, 0.04, 257
XYZ
32, 34, 50
LUV
65, -11, -23
HWB
215, 55%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.