Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DACDB
RGB
141, 172, 219
HSL
216, 52%, 71%
HSB
216, 36%, 86%
CMYK
36, 21, 0, 14
LAB
69, -2, -28
LCH
69, 28, 265
OKLCH
0.74, 0.08, 259
XYZ
39, 40, 73
LUV
69, -17, -43
HWB
216, 55%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.