Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DADD4
RGB
141, 173, 212
HSL
213, 45%, 69%
HSB
213, 33%, 83%
CMYK
33, 18, 0, 17
LAB
69, -4, -24
LCH
69, 24, 260
OKLCH
0.74, 0.07, 254
XYZ
38, 40, 68
LUV
69, -17, -36
HWB
213, 55%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.