Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DAFE5
RGB
141, 175, 229
HSL
217, 63%, 73%
HSB
217, 38%, 90%
CMYK
38, 24, 0, 10
LAB
70, -2, -31
LCH
70, 31, 267
OKLCH
0.75, 0.09, 259
XYZ
40, 42, 80
LUV
70, -18, -49
HWB
217, 55%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.