Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB2D8
RGB
141, 178, 216
HSL
210, 49%, 70%
HSB
210, 35%, 85%
CMYK
35, 18, 0, 15
LAB
71, -6, -24
LCH
71, 24, 256
OKLCH
0.75, 0.07, 249
XYZ
39, 42, 71
LUV
71, -19, -36
HWB
210, 55%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.