Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB3BB
RGB
141, 179, 187
HSL
190, 25%, 64%
HSB
190, 25%, 73%
CMYK
25, 4, 0, 27
LAB
70, -12, -9
LCH
70, 15, 216
OKLCH
0.74, 0.04, 212
XYZ
36, 41, 53
LUV
70, -20, -11
HWB
190, 55%, 27%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.