Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB5C8
RGB
141, 181, 200
HSL
199, 35%, 67%
HSB
199, 29%, 78%
CMYK
29, 9, 0, 22
LAB
71, -11, -14
LCH
71, 18, 234
OKLCH
0.75, 0.05, 229
XYZ
38, 43, 61
LUV
71, -21, -20
HWB
199, 55%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.