Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB7BC
RGB
141, 183, 188
HSL
186, 26%, 65%
HSB
186, 25%, 74%
CMYK
25, 3, 0, 26
LAB
72, -14, -7
LCH
72, 16, 208
OKLCH
0.75, 0.05, 205
XYZ
37, 43, 54
LUV
72, -21, -9
HWB
186, 55%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.