Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB7BD
RGB
141, 183, 189
HSL
188, 27%, 65%
HSB
188, 25%, 74%
CMYK
25, 3, 0, 26
LAB
72, -14, -8
LCH
72, 16, 210
OKLCH
0.75, 0.05, 207
XYZ
37, 43, 55
LUV
72, -21, -9
HWB
188, 55%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.