Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DB7DD
RGB
141, 183, 221
HSL
209, 54%, 71%
HSB
209, 36%, 87%
CMYK
36, 17, 0, 13
LAB
72, -8, -24
LCH
72, 25, 253
OKLCH
0.76, 0.07, 246
XYZ
41, 45, 75
LUV
72, -22, -36
HWB
209, 55%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.