Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DBAE3
RGB
141, 186, 227
HSL
209, 61%, 72%
HSB
209, 38%, 89%
CMYK
38, 18, 0, 11
LAB
73, -8, -26
LCH
73, 27, 253
OKLCH
0.77, 0.08, 246
XYZ
42, 46, 79
LUV
73, -23, -39
HWB
209, 55%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.