Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DC4CC
RGB
141, 196, 204
HSL
188, 38%, 68%
HSB
188, 31%, 80%
CMYK
31, 4, 0, 20
LAB
76, -17, -10
LCH
76, 20, 211
OKLCH
0.78, 0.06, 207
XYZ
42, 50, 64
LUV
76, -27, -12
HWB
188, 55%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.