Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DCFE8
RGB
141, 207, 232
HSL
196, 66%, 73%
HSB
196, 39%, 91%
CMYK
39, 11, 0, 9
LAB
79, -17, -19
LCH
79, 26, 229
OKLCH
0.82, 0.08, 224
XYZ
48, 56, 85
LUV
79, -31, -28
HWB
196, 55%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.