Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8DD4EE
RGB
141, 212, 238
HSL
196, 74%, 74%
HSB
196, 41%, 93%
CMYK
41, 11, 0, 7
LAB
81, -18, -20
LCH
81, 27, 228
OKLCH
0.83, 0.08, 223
XYZ
50, 59, 90
LUV
81, -33, -29
HWB
196, 55%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.