Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EAAD4
RGB
142, 170, 212
HSL
216, 45%, 69%
HSB
216, 33%, 83%
CMYK
33, 20, 0, 17
LAB
69, -2, -25
LCH
69, 25, 264
OKLCH
0.73, 0.07, 258
XYZ
37, 39, 68
LUV
69, -16, -38
HWB
216, 56%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.