Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EB0DB
RGB
142, 176, 219
HSL
214, 52%, 71%
HSB
214, 35%, 86%
CMYK
35, 20, 0, 14
LAB
70, -4, -26
LCH
70, 26, 261
OKLCH
0.75, 0.07, 255
XYZ
39, 42, 73
LUV
70, -18, -40
HWB
214, 56%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.