Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EB3BA
RGB
142, 179, 186
HSL
190, 24%, 64%
HSB
190, 24%, 73%
CMYK
24, 4, 0, 27
LAB
70, -12, -8
LCH
70, 14, 214
OKLCH
0.74, 0.04, 210
XYZ
36, 42, 53
LUV
70, -19, -10
HWB
190, 56%, 27%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.