Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBABD
RGB
142, 186, 189
HSL
184, 26%, 65%
HSB
184, 25%, 74%
CMYK
25, 2, 0, 26
LAB
72, -15, -7
LCH
72, 16, 204
OKLCH
0.76, 0.05, 201
XYZ
38, 45, 55
LUV
72, -22, -7
HWB
184, 56%, 26%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.