Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBAC7
RGB
142, 186, 199
HSL
194, 34%, 67%
HSB
194, 29%, 78%
CMYK
29, 7, 0, 22
LAB
73, -13, -12
LCH
73, 17, 222
OKLCH
0.76, 0.05, 218
XYZ
39, 45, 61
LUV
73, -22, -15
HWB
194, 56%, 22%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.