Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBBD4
RGB
142, 187, 212
HSL
201, 45%, 69%
HSB
201, 33%, 83%
CMYK
33, 12, 0, 17
LAB
73, -11, -18
LCH
73, 21, 238
OKLCH
0.77, 0.06, 233
XYZ
41, 46, 69
LUV
73, -23, -26
HWB
201, 56%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.