Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBCD4
RGB
142, 188, 212
HSL
201, 45%, 69%
HSB
201, 33%, 83%
CMYK
33, 11, 0, 17
LAB
74, -11, -17
LCH
74, 21, 237
OKLCH
0.77, 0.06, 231
XYZ
41, 46, 69
LUV
74, -23, -25
HWB
201, 56%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.