Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBDEC
RGB
142, 189, 236
HSL
210, 71%, 74%
HSB
210, 40%, 93%
CMYK
40, 20, 0, 7
LAB
75, -7, -29
LCH
75, 30, 256
OKLCH
0.78, 0.08, 249
XYZ
44, 48, 86
LUV
75, -24, -44
HWB
210, 56%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.