Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8EBFDA
RGB
142, 191, 218
HSL
201, 51%, 71%
HSB
201, 35%, 85%
CMYK
35, 12, 0, 15
LAB
75, -12, -19
LCH
75, 22, 238
OKLCH
0.78, 0.06, 233
XYZ
42, 48, 73
LUV
75, -24, -28
HWB
201, 56%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.