Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ECAF2
RGB
142, 202, 242
HSL
204, 79%, 75%
HSB
204, 41%, 95%
CMYK
41, 17, 0, 5
LAB
78, -12, -26
LCH
78, 29, 245
OKLCH
0.81, 0.08, 238
XYZ
48, 54, 92
LUV
78, -29, -40
HWB
204, 56%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.