Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8ED4F0
RGB
142, 212, 240
HSL
197, 77%, 75%
HSB
197, 41%, 94%
CMYK
41, 12, 0, 6
LAB
81, -17, -21
LCH
81, 27, 230
OKLCH
0.83, 0.08, 225
XYZ
50, 59, 91
LUV
81, -33, -30
HWB
197, 56%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.