Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FB2EB
RGB
143, 178, 235
HSL
217, 70%, 74%
HSB
217, 39%, 92%
CMYK
39, 24, 0, 8
LAB
72, -2, -33
LCH
72, 33, 267
OKLCH
0.76, 0.09, 260
XYZ
42, 44, 85
LUV
72, -19, -51
HWB
217, 56%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.