Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FB7B9
RGB
143, 183, 185
HSL
183, 23%, 64%
HSB
183, 23%, 73%
CMYK
23, 1, 0, 27
LAB
72, -14, -6
LCH
72, 15, 203
OKLCH
0.75, 0.04, 200
XYZ
37, 43, 52
LUV
72, -20, -6
HWB
183, 56%, 27%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.