Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FB7DF
RGB
143, 183, 223
HSL
210, 56%, 72%
HSB
210, 36%, 87%
CMYK
36, 18, 0, 13
LAB
73, -7, -25
LCH
73, 26, 255
OKLCH
0.76, 0.07, 249
XYZ
42, 45, 76
LUV
73, -21, -38
HWB
210, 56%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.