Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FB9DB
RGB
143, 185, 219
HSL
207, 51%, 71%
HSB
207, 35%, 86%
CMYK
35, 16, 0, 14
LAB
73, -8, -22
LCH
73, 23, 249
OKLCH
0.77, 0.07, 243
XYZ
41, 46, 74
LUV
73, -22, -33
HWB
207, 56%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.