Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FBDC2
RGB
143, 189, 194
HSL
186, 29%, 66%
HSB
186, 26%, 76%
CMYK
26, 3, 0, 24
LAB
73, -15, -8
LCH
73, 17, 208
OKLCH
0.77, 0.05, 205
XYZ
39, 46, 58
LUV
73, -23, -9
HWB
186, 56%, 24%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.