Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FC3CC
RGB
143, 195, 204
HSL
189, 37%, 68%
HSB
189, 30%, 80%
CMYK
30, 4, 0, 20
LAB
75, -16, -10
LCH
75, 19, 213
OKLCH
0.78, 0.06, 209
XYZ
42, 49, 64
LUV
75, -26, -13
HWB
189, 56%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.