Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8FC4E7
RGB
143, 196, 231
HSL
204, 65%, 73%
HSB
204, 38%, 91%
CMYK
38, 15, 0, 9
LAB
76, -11, -23
LCH
76, 26, 244
OKLCH
0.80, 0.07, 238
XYZ
45, 51, 83
LUV
76, -26, -35
HWB
204, 56%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.